The QSR Experience Show

Bad Ass Coffee of Hawaii’s Scott Snyder on Creating a Unique Customer Experience in Coffee

In this episode of The QSR Experience Show, Scott Snyder, CEO of Bad Ass Coffee of Hawaii, shares his insights on brand differentiation in the competitive coffee industry. He discusses the importance of understanding a brand's unique "ownable truth" and how leading with aloha can enhance customer experiences. 
 
Scott emphasizes the significance of strong communication and effective onboarding processes for franchisees to ensure consistency across locations. He also offers valuable strategies for fostering brand loyalty and creating memorable interactions with customers. 
Topics discussed:
 
The importance of identifying a brand's unique and ownable truth to stand out in the competitive coffee market.
How creating a memorable customer experience is essential for building loyalty and attracting repeat business in the coffee industry.
The significance of leading with aloha, which fosters positive interactions and strengthens relationships with customers and franchisees alike.
The need for solid infrastructure to support franchisees, ensuring their success and the overall growth of the brand.
The importance of clear communication between corporate and franchisees to set expectations and maintain consistency across locations.
The critical role of effective onboarding in preparing new franchisees for success and aligning them with brand values.
The importance of franchisees' involvement in their local communities, which enhances brand reputation and fosters customer loyalty.
How merchandise sales can significantly contribute to overall revenue, especially in tourist-heavy locations.
The role of technology, including QR code solutions and data analytics, in improving operations and enhancing customer engagement.

Pickleman’s Ken Rice on Building a Strong Franchise Culture

In this episode of The QSR Experience Show, Ken Rice, COO of Pickleman's Franchising, shares his insights into effective growth strategies, including replicable systems and thorough market research for expansion. Ken emphasizes the importance of building a strong culture through effective communication between franchisees and franchisors, for example “Pickle Time,” which is a monthly hour-long session for franchisees to meet with the franchisors and other corporate leaders to discuss their concerns. 
 
He also discusses how Pickleman's leverages AI and technology to enhance guest experiences while maintaining the human touch, as well as looking at customer trends such as wanting healthy options to better meet their needs.
 
Topics discussed:
 
The importance of fostering a strong culture through effective communication between franchisees and franchisors.
Using AI and other technologies to enhance guest experiences without losing the human touch.
Developing replicable systems and conducting thorough market research for successful expansion into new markets.
Conducting monthly calls between corporate and franchisees to discuss marketing, operations, and development.
Revamping training programs to better equip multi-unit district managers and their teams for efficient operations.
The importance of recognizing the difference between a customer and a guest to improve service quality.
The rise in demand for healthy and sustainable food options in the QSR industry.
Utilizing AI for responding to guest feedback and considering AI for phone answering systems.
The need for developing and training leaders to manage multiple locations effectively.
The importance of scouting competitors and understanding market dynamics for choosing new locations.

FAT Brands’ Michael Chachula on Strategic Technology Decisions for Restaurants

In this special episode of The QSR Experience Show at the National Restaurant Association Show, Michael Chachula, CIO & CTO of FAT Brands, Inc., discusses the intersection of technology and customer feedback. Michael talks about the importance of making strategic technology decisions that align with business goals, ensuring tech investments drive real value. 
 
He also emphasizes the critical role of integrating customer feedback into technological deployments, allowing businesses to stay attuned to consumer needs. Michael also touches on innovative approaches to designing loyalty programs, moving beyond traditional discounts to offer personalized and engaging rewards that feel more like a game to customers. 
 
Topics discussed:
The importance of aligning tech choices with business goals to ensure investments drive tangible value and operational efficiency.
How integrating customer feedback into technological deployments helps businesses stay attuned to consumer needs and enhances overall satisfaction.
Creating flexible and engaging loyalty programs that go beyond simple discounts to offer personalized rewards, increasing customer retention and engagement.
The importance of leveraging data to make informed decisions, optimize operations, and personalize the customer experience in the restaurant industry.
How technology can support and enhance the ethos of a brand, ensuring it remains consistent with the company's core values and mission.
The significance of presenting clear choices to consumers, making it easier for them to engage with the brand and its offerings.
Tools and strategies for delivering more personalized experiences to customers, increasing their loyalty and satisfaction.

Soundtrack Your Brand’s Megan Cupples on the Power of Music Integration in Commercial Spaces

In this special episode of The QSR Experience Show at the National Restaurant Association Show, Bobby has a quick but insightful chat with Megan Cupples, Partner Success Manager at Soundtrack Your Brand, exploring the critical role of music in enhancing commercial spaces. Megan discusses the importance of using licensed music to ensure artists receive their deserved royalties and to keep businesses compliant with legal standards. 
 
She also introduces the exciting new feature of AI-generated playlists, which allows businesses to create customized playlists based on a few words or sentences. Megan highlights the importance of creating a multi-sensory experience for customers, integrating what they see, hear, and even smell to build a cohesive brand atmosphere. 
 
Topics discussed:
The importance of integrating music into business environments to enhance customer experience and brand atmosphere.
The need for businesses to use licensed music to comply with legal standards and ensure artists receive their rightful royalties.
Features like scheduling and central management that allow businesses to streamline their music strategy across multiple locations.
How direct deals with publishing houses, record labels, and distributors can help ensure accurate royalty payments to artists.
The importance of creating a cohesive brand experience by integrating various senses like sight, sound, and even smell.

Coca Cola’s Amy Chaffin on Personalized Dining Experiences For Every Region and Generation

In this special episode of The QSR Experience Show at the National Restaurant Association Show, Bobby chats with Amy Chaffin, VP of Foodservice & On Premise Channel Strategy and Planning for The Coca Cola Company. Amy shares her expertise on the importance of creating personalized dining experiences to meet consumer demands, such as creating specialty drinks for events like concerts. 
 
She also discusses how integrating technology can streamline restaurant operations and enhance customer engagement. Amy also emphasizes the crucial role of employee engagement and training in improving service quality and boosting retention. She shares her advice to restaurant operators looking to stay on trend and grow their business. 
 
Topics discussed:
The importance of offering unique and customized dining options to cater to the diverse preferences of modern consumers.
How digital tools and platforms can help restaurants streamline operations, enhance customer interaction, and stay competitive.
The critical role of training and engaging restaurant staff to improve service quality, retention, and overall customer satisfaction.
Insights into evolving consumer behaviors and preferences that restaurant operators need to pay attention to for sustained growth.
The importance of understanding and aligning menus with consumer demands and trends to stay relevant and appealing.
Strategies for restaurant operators to differentiate their offerings and stand out in a crowded market.
The significance of offering efficient and appealing delivery options to meet the growing demand for convenience among consumers.
Utilizing data and insights to better understand consumer behavior, optimize menus, and implement effective marketing strategies.
Addressing the challenges of recruiting and retaining quality staff, and the role of company culture and incentives in overcoming these challenges. 

Big Chicken’s Jason Mceachern on Leveraging Technology and Customer Feedback Together for Business Growth

In this special episode of The QSR Experience Show at the National Restaurant Association Show, Jason Mceachern, CIO at Big Chicken, explores the intersection of technology and hospitality. Jason shares insights into the brand ethos of Big Chicken, highlighting the core values that drive customer loyalty and success. He also discusses how technology is leveraged to enhance both guest and franchisee experiences, ensuring seamless operations and satisfaction. 
 
Jason also emphasizes the importance of actively listening to customer feedback and incorporating it into the technology roadmap for continuous improvement. 
 
Topics discussed:
How core values and missions drive a company’s success and customer loyalty.
The integration of technology to enhance guest experiences and streamline operations within the hospitality industry.
Leveraging technology to support franchisees, ensuring they have the tools needed for efficient and profitable operations.
The importance of actively listening to and integrating customer feedback into the business strategy and technology roadmap.
Strategies for sustainable and scalable growth, balancing rapid expansion with maintaining high standards.
Working closely with vendors to ensure they can adapt and pivot to meet the evolving needs of the business.
Focusing on the financial health and efficiency of individual locations to drive overall business success.
Defining metrics and goals to measure the success of initiatives and ensure alignment with the company’s vision.

Caribou Coffee’s Erin Newkirk on Personalizing Marketing Strategies with Innovative Campaigns for Gen Z

In this special episode of The QSR Experience Show at the National Restaurant Association Show, we chatted with Erin Newkirk, Chief Brand & Marketing Officer at Caribou Coffee. Erin shares insights on the importance of personalization in marketing, emphasizing the need to tailor efforts across various channels like TikTok and Instagram. 
Erin also discusses the critical role of integrating customer feedback through social listening and location-based insights to enhance the customer experience. She also highlights some of Caribou Coffee's innovative campaigns, including a creative TikTok dating show aimed at engaging Gen Z audiences. 
 
Topics discussed:
Tailoring marketing efforts to different channels like TikTok and Instagram to meet guests where they are.
Utilizing social listening and location-based feedback to enhance the customer experience.
Launching creative campaigns, such as a TikTok dating show, to engage younger audiences like Gen Z.
The importance of having a solid brand architecture when expanding from a few locations to several hundred stores.
Ensuring employees are informed and engaged to provide a great customer experience.
Identifying themes and key drivers from customer feedback at both micro and macro levels.
Encouraging marketers to be curious, ask questions, and be more interested to create compelling campaigns.
Leveraging data from customer surveys and feedback for informed decision-making in marketing.
 

Square’s Ming-Tai Huh on Leveraging AI in the Food and Beverage Industry

In this special episode of The QSR Experience Show at the National Restaurant Association Show, Bobby speaks with Ming-Tai Huh, Head of Food & Beverage at Square and Partner at Cambridge Street Hospitality Group. Ming-Tai shares his journey to becoming a leader at Square and his passion for community involvement. 
He dives into how Square's technology is revolutionizing the food and beverage industry by streamlining operations and enhancing decision-making. Ming also offers invaluable advice for aspiring restaurateurs, including the importance of leveraging AI and knowing the right time to expand. 
Topics discussed:
Insights on how Square's technology helps streamline operations and enhance decision-making in the food and beverage industry.
Challenges and strategies for integrating technology into restaurant operations, ensuring seamless transitions and improved efficiency.
Effective marketing strategies, including targeting specific segments to stand out and drive customer engagement.
The importance of focusing on the employee experience to create a positive and productive work environment.
Knowing the right time to expand and create new restaurant concepts, based on market demand and operational readiness.
The value of talking to other operators to make informed decisions and avoid reinventing the wheel in the restaurant business.
How to maximize the benefits of attending industry trade shows by setting clear goals and gathering relevant information to improve your business. 

Angry Chickz’s Mike LaRue on Franchise Expansion Strategies and Maintaining Guest Connection

In this episode of The QSR Experience Show, Mike LaRue, Vice President of Franchise Development at Angry Chickz, shares his extensive experience in franchise development, in particular the ins and outs of when to start franchising and when to continue to expand. He emphasizes the importance of selecting the right partners and the lessons learned from emerging brands. 
Mike also discusses the critical role of maintaining personal guest interactions to stand out in the competitive QSR industry that is leaning into technology more heavily every day. Additionally, Mike offers insights into the future landscape of quick service restaurants, highlighting the balance between technology integration and preserving the guest experience. 
Topics discussed:
The importance of selecting the right partners and reaching multiple locations before considering franchising.
Lessons learned from working with emerging brands and understanding what not to do in franchise development.
Maintaining personal guest interactions to avoid becoming a commodity in the competitive QSR landscape.
Developing a comprehensive onboarding process for franchisees to ensure smooth operations and consistency across locations.
Proving a successful labor model even in challenging labor markets, essential for franchise growth and sustainability.
Balancing the integration of technology, such as kiosks, with maintaining a personal touch in guest interactions.
Strategies for expanding into new markets, including understanding psychographics and demographics to select the best locations.
The significance of operating numerous corporate locations to refine and prove the business model before franchising.
The role of community engagement and the impact it has on differentiating a brand in the marketplace.

KFC's Rob Swain on Scaling Operations and Enhancing Team Member Experiences Across 30,000 Locations

In this episode of The QSR Experience Show, Rob Swain, Global Chief Operations Officer at KFC, shares insights from his rich background in the restaurant industry. Rob discusses the challenges and importance of scaling operations, focusing on both guest and team member satisfaction. 
Rob also talks about leveraging technology for improved customer experiences, integration of employee feedback into brand strategies, and the future of the restaurant industry. He emphasizes the value of actionable insights and the significance of surrounding oneself with a talented team.
Topics discussed:
The scale of KFC's operations, spanning 150 countries with over 30,000 locations and a million employees.
KFC’s focus on maintaining quality through taste, education, standards, and compliance to drive brand loyalty.
Ensuring consistent in-location experiences across diverse markets and channels amid technological advancements.
The significance of employee feedback in shaping brand strategies and enhancing operational efficiency.
Embracing technology for convenience, with a spotlight on drive-thru innovations and customer touchpoints.
Implementing technology to streamline operations, reduce paperwork, and improve team productivity in restaurant settings.
How the "KFC Listens" program, along with leveraging Qualtrics for cross-experience management, helped drive guest and employee satisfaction.
The interconnectedness of customer experience and employee experience, highlighting the impact of engaged teams on brand success.