Big Chicken’s Jason Mceachern on Leveraging Technology and Customer Feedback Together for Business Growth

In this special episode of The QSR Experience Show at the National Restaurant Association Show, Jason Mceachern, CIO at Big Chicken, explores the intersection of technology and hospitality. Jason shares insights into the brand ethos of Big Chicken, highlighting the core values that drive customer loyalty and success. He also discusses how technology is leveraged to enhance both guest and franchisee experiences, ensuring seamless operations and satisfaction. 

 

Jason also emphasizes the importance of actively listening to customer feedback and incorporating it into the technology roadmap for continuous improvement. 

 

Topics discussed:

• How core values and missions drive a company’s success and customer loyalty.
• The integration of technology to enhance guest experiences and streamline operations within the hospitality industry.
• Leveraging technology to support franchisees, ensuring they have the tools needed for efficient and profitable operations.
• The importance of actively listening to and integrating customer feedback into the business strategy and technology roadmap.
• Strategies for sustainable and scalable growth, balancing rapid expansion with maintaining high standards.
• Working closely with vendors to ensure they can adapt and pivot to meet the evolving needs of the business.
• Focusing on the financial health and efficiency of individual locations to drive overall business success.
• Defining metrics and goals to measure the success of initiatives and ensure alignment with the company’s vision.