Dog Haus’ Justin Bartek on The Crucial Role of Aligning Marketing and Operations in Restaurant Brands

In our recent episode of The QSR Experience Show, Justin Bartek shares his journey from the fry station at Burger King to his current role as Vice President of Marketing at Dog Haus. 

Justin explores the challenges and strategies of scaling a restaurant brand, emphasizing the importance of aligning marketing initiatives with operational goals. Justin also shares his insights on leveraging technology for growth and enhancing the guest experience. 

Topics discussed:

• Strategies for maintaining a consistent guest experience across different locations within an expanding restaurant chain.
• Dog Haus’ unique positioning in the industry, focusing on menu diversity and culinary innovation.
• Insights into the future of the restaurant industry, including the impact of technology on changing customer preferences.
• Lessons learned about the importance of aligning marketing and operations within a restaurant brand for success.
• Leveraging technology, such as loyalty programs and digital advertising, to drive growth and enhance customer engagement.
• The role of regional differences and operator input in tailoring marketing strategies and guest experiences.
• Justin's perspective on scaling restaurant chains effectively, considering goals, market niches, and operational strategies for growth.